Client: TWT spa
Address: Via Vigevano e V. Sabotino, Milano
Architect: ARCH&ARCH ASSOCIATI
Scope of Work: Planning; Projects and
Value: € 150.000
Status: Completed 2002
For the series of designer shops PHONE POINT we wanted to create a clear image, suitable for various contexts and chromatically related to the brand. In a ‘neutral box’, there are only two walls with yellow and blue, the colors of the brand, and the brand itself is taken as an‘event’, projected a on a large scale.
In a kind of business which combines a product and a customer of traditional standard (just telephony) with a customer which has more sophisticated needs (internet surfing), the design response was based on the customization of some key elements, such as reception, tour desk and internet phone booth, with functional furnishing, easy to maintain, combining the use of wood, aluminum and glass.